Advertising

Advertising is an art and a science. It requires highly advanced creative work to get your message noticed among all the competing demands on your potential customers’ senses. It requires knowledge and skill to know the best media for your message.
And it requires constant monitoring and evaluation to ensure you are getting the most from your advertising budgets.

At Liberta we understand the creative side of advertising, we make sure we put ourselves in your customers’ shoes and look to provide you with the key messages that they need to hear from you. We can advise you on the most effective ways to reach your target audience, whether it’s radio, direct mail, posters, magazine and newspaper ads. By understanding your audience and your message, we can develop truly effective advertising. And we will help you monitor that advertising – it is so important to test and re-test your messages, a fact frequently ignored by businesses, often to their peril.

Advertising is all about producing a response – getting people to contact you and then to buy what you have to offer. There is an old marketing acronym – AIDA – Attention, Interest, Desire and Action. All our advertising follows this to the letter. Headlines and images that get attention; copy that stimulates interest in what you have to offer; copy that focuses on the benefits to your target audience, driving that desire to purchase, or find out more; and  there is always the call to action – the phone number to call, the voucher to send in, the address to visit.

We always remember that advertising is only one part of the marketing mix, and that the best results come from integrated campaigns. Developing your advertising alongside your direct mail campaigns, your on-line presence, and your PR strategy can provide a fantastic increase in your return on investment.

Contact us to find out more about what we can do for you.